Masquerade Ball

Auction Program Exterior
 Knowing the venue where the Auction would be held, I wanted to stay away from red tones and go with something that would pick up the light but emphasize the elegance of the event. I went with a pearlescent cover weight cover and designed a full front and back with gold foil details.
Auction Booklet Interior
 The interior pages used a text weight version of the pearlescent paper. It was important that even the inside of the booklet offer good contrast for the low-lighting.
Auction Booklet Interior
 As often as possible, I incorporated the CU4Kids hot air balloon logo to keep the cause front of mind. It was important to display the content in an elegant manner that would stand out when placed on the dinner tables
Sponsorship Sticker
 Sponsorship stickers were diecut and offered a great way for the host organization to begin introducing the event to potential sponsors
Hospitals Heart
 A close up of the design used for the hospitals benefitted section of the booklet
Auction Committee Martini
 A close up of the design used for the auction committee section of the booklet
Auctioneer
 A close up of the design used for the section of the booklet where the auctioneer was introduced
Live Auction Items Peacock
 Close up of the live auction items title page. A peacock was used because its feathers were often used in the extravagant masquerade gowns and masks.
Master of Ceremonies Mic
 Close up of the illustration used to introduce the MC for the auction's evening program
Sponsors Diamond
 Close up of the design used for the Sponsors section of the booklet. A diamond and feathers were chosen to allude to their use in masquerade ball decor in the early history of the US
Silent Auction Sign 1
 Large foam core backed sign for an easel showing a woman with a feather boa to play off the "Plume" theme
Silent Auction 2
 A photo from the event showing a man holding a vintage mask design in front of his face to play off the "Mystique" theme of this other silent auction
Double-sided Gift Cards
 These double-sided gift cards that could be purchased off a board with a similar design to raise money.
Gift Card Board
 Gift card board designed with classic New Orleans French Quarter architecture in mind
Auction Signage
 Ornamental details that are inspired by both the CU4Kids logo and French architecture were used as often as possible in collateral made for the event

About This Project

The Northwest Credit Union Association hosts an annual auction and gala to raise money for Credit Unions For Kids. After presenting a few ideas to a committee, I developed one concept further to be reflected in all event collateral. The Masquerade Ball was a great success and raised over $870k for the cause the night of the event. Check out their press release!

Category
Design
Tags
Branding, Coordination, Creative, Design, Illustration, Layout, Printing