Role: ART DIRECTOR. DESIGNER. PROJECT COORDINATOR.

CU4Kids Masquerade Ball

The Northwest Credit Union Association hosts an annual auction and gala to raise money for Credit Unions For Kids. The Masquerade Ball was a great success and raised $870k the night of the event. Check out their press release!

After presenting a few ideas to a committee, I developed one concept further to be reflected in all event collateral. From die-cut stickers to foam core backed posters set on easles, there were many design touch points throughout the evening. 

 

My favorite design piece was the program booklet that I had printed on pearlescent cover stock and accented with gold foil details on the cover front and back.

Sponsorship stickers were diecut and offered a great way for the host organization to begin introducing the event to potential sponsors
Large foam core backed sign for an easel showing a woman with a feather boa to play off the "Plume" theme
A photo from the event showing a man holding a vintage mask design in front of his face to play off the "Mystique" theme of this other silent auction
Close up of the design used for the Sponsors section of the booklet. A diamond and feathers were chosen to allude to their use in masquerade ball decor in the early history of the US
As often as possible, I incorporated the CU4Kids hot air balloon logo to keep the cause front of mind. It was important to display the content in an elegant manner that would stand out when placed on the dinner tables
Close up of the illustration used to introduce the MC for the auction's evening program
The interior pages used a text weight version of the pearlescent paper. It was important that even the inside of the booklet offer good contrast for the low-lighting.
Close up of the live auction items title page. A peacock was used because its feathers were often used in the extravagant masquerade gowns and masks.
Knowing the venue where the Auction would be held, I wanted to stay away from red tones and go with something that would pick up the light but emphasize the elegance of the event. I went with a pearlescent cover weight cover and designed a full front and back with gold foil details.
A close up of the design used for the hospitals benefitted section of the booklet
Ornamental details that are inspired by both the CU4Kids logo and French architecture were used as often as possible in collateral made for the event
A close up of the design used for the section of the booklet where the auctioneer was introduced
A close up of the design used for the auction committee section of the booklet
Gift card board designed with classic New Orleans French Quarter architecture in mind
These double-sided gift cards that could be purchased off a board with a similar design to raise money.