Tether Campaign

A cross-platform campaign for a paired checking & savings account

Category
Design
Tags
Design, Marketing
About This Project

The ‘Tether’ account was named as a result of a brainstorming session to identify names that would encompass the savings & checking account pairing for a special account at a credit union. Based on the name, I pitched 3 rough sketches inspired by the name. After agreeing on key colors, we set out out to develop the rest of the campaign which included display ads, emails, printed signage and postcard mailers. The campaign has been a great success – capturing the attention of potential members outside the usual target demographic.